Alternative Home Loans That Help Buyers Win

Whether you’re buying before selling, competing in a competitive market or looking to use your home equity, Ribbon offers flexible financing solutions designed for real-world situations. Our financing programs are designed to give buyers greater certainty and enable real estate professionals to close more deals.

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Smarter Home Moves

Alternative Home Financing for Real-World Situations

Ribbon Home is an alternative home finance lender owned and operated by Hurst Lending. We help homebuyers and homeowners overcome common financing challenges that traditional mortgage options don’t always solve.

Whether you want to buy before selling your current home, compete with cash buyers, access your home equity or explore flexible financing options, Ribbon provides solutions designed around your situation.

Ribbon works alongside Realtors, mortgage brokers and homeowners to make complex home moves simpler, not more complicated.

Ribbon Home Has Entered a New Chapter

Hurst Lending acquired key Ribbon assets and relaunched Ribbon Home as a dedicated alternative home finance lender. While Ribbon’s previous iBuyer programs have been retired, today’s Ribbon focuses on flexible financing solutions that help buyers move with greater confidence.

Which Financing Solution Fits Your Situation?

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I’m Trying to… Recommended Ribbon Solution
Buy my next home before selling my current one Buy Before You Sell
Make a stronger, cash-backed offer Dominate with a Cash Offer Loan®
Buy when a conventional mortgage isn’t the right fit Just Missed Bridge Loan®
Access funds from my home as I need them HELOC (Home Equity Line of Credit)
Access my home equity without monthly payments Home Equity Investment (HEI)
Finance home improvements or other personal expenses Home Improvement and Personal Loans

Our Alternative Home Financing Solutions

Explore financing solutions designed for a range of homebuying and home equity needs.

Couple reviewing their finances before buying their next home

Buy Before You Sell

Buy your next home before selling your current one, helping you move once and avoid the pressure of selling first.

House model, keys, calculator and coins representing cash offer financing

Dominate with a Cash Offer Loan®

Strengthen your offer with financing designed to help you compete more effectively in competitive markets.

Homebuyer receiving keys with the help of a bridge loan

Just Missed Bridge Loan®

Alternative financing for buyers who don’t currently qualify for a conventional mortgage but have a clear path to long-term financing.

Homeowners standing outside their property while considering a HELOC

HELOC

Access your available home equity through a Home Equity Line of Credit, including options for investment properties and eligible non-warrantable condos.

Family standing outside their home while exploring home equity options

Home Equity Investment

Explore home equity solutions that may suit homeowners with unique financial situations, including hard-to-document income or lower credit scores.

Home interior representing improvements financed with a personal loan

Personal Loans

Finance home improvements, urgent repairs or other personal projects with flexible lending options.

Partner With Ribbon —
Built for Loan Officers

Residential property financed through Ribbon’s wholesale broker program
Family unpacking boxes after moving into their new home

Financing That Fits Your Journey

Why Choose Ribbon?

Not every home purchase follows a straightforward path. Ribbon provides alternative home financing solutions designed to help buyers and homeowners move forward when traditional lending isn’t the right fit. 

From flexible financing options to specialist support, we’re focused on helping you reach your homeownership goals with greater confidence.

Flexible Financing Built Around Your Situation

house icon to represent Buy first, sell later without pressure

Flexible Financing Solutions

Whether you're buying before selling, competing with cash buyers or exploring home equity options, Ribbon offers financing designed for real-world situations.

Home with hand icon to represent Avoid temporary housing and double moves

Homebuyers Own From Day One

Unlike some alternative buy before you sell buying programs, you purchase and own your home from day one.

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Trusted Lending Expertise

Ribbon is owned and operated by Hurst Lending, an experienced alternative mortgage lender focused on helping borrowers find practical financing solutions.

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Available in 16 States

...And Growing. Ribbon currently provides financing solutions across 16 states, with additional markets planned as we continue to expand.

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Rated 4.9 Stars by Homebuyers

Our commitment to responsive service and practical financing solutions has earned us an average 4.9-star Google rating from our customers.

realtor

Work With Your Existing Realtor

Continue working with the real estate professional you trust while using Ribbon's financing solutions.

Ready to explore your options?

Connect with Ribbon Home and discover flexible financing solutions designed to help you move forward with confidence.

Who We Help

loan

Homebuyers

Buy before selling or strengthen your offer.

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Homeowners

Access equity or explore flexible financing.

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Realtors

Help clients buy with greater confidence.

buyer

Mortgage Brokers

Expand your lending solutions.

How Ribbon's Buy Before You Sell Program Compares

Compare Ribbon’s flagship Buy Before You Sell program with other well-known providers and see how our approach differs.

How Does Getting Started With Ribbon Work?

Getting started is simple. Tell us what you want to achieve, review your available financing options and receive support throughout the application process.

one

Tell Us What You Want to Achieve

Complete the short form or call us to discuss your situation and goals.

two 1

Review Your Financing Options

A Ribbon lending specialist will assess your needs and explain which solutions may be suitable.

three

Complete Your Application

Provide the required information and receive support throughout the application process.

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Move Forward With Confidence

Once approved, use your financing to move forward with your property or financial goals.

Hear From Homebuyers We've Helped

Trusted by borrowers across 16 states

Posted on Google Google
tony ramirez profile picture
tony ramirez
May 7, 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with Jay was quick, accurate and professional. I will definitely used Jay Hurst again and recommend him!!
Posted on Google Google
Lisa Gouveia profile picture
Lisa Gouveia
January 6, 2026
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I had kind of a special, complicated situation with a condo that was slow to sell, but Bart Pany explained the options and helped me navigate the Hurst Buy Before You Sell process smoothly so I was able to get the house I wanted. I looked into several different companies' buy-before-you-sell plans, and Hurst's was by far the best deal. In addition, Bart helped keep this on track and always got back to me super fast, about every little thing, every step of the way. I have already recommended Bart and the Hurst Buy Before You Sell program to people I know and will continue to do so.
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Chuck Williams profile picture
Chuck Williams
December 9, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great all around experience - Communication was quick, easy, and clear. Thank you Hurst Lending!
Posted on Google Google
Kelly Reber Dallas Realtor profile picture
Kelly Reber Dallas Realtor
October 1, 2025
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Working with John and his team was great, 10/10 recommend! They helped my clients buy their new home prior to selling their current with the creative financing of a bridge loan. The team truly made what could've been a complicated process very simple and smooth. They met very tight deadlines but it felt effortless which all of us in real estate transactions are so thankful for when it happens. The more effortless the transaction, the harder the behind the scenes work it involves. I'll for sure be looking to John and his team to help future clients!
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Jd Cochran profile picture
Jd Cochran
August 26, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Easy quick and hassle free service! Bart & Terri were great to work with.
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Jennifer Aguilera profile picture
Jennifer Aguilera
August 23, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with Jay and John couldn’t have been easier! This is my second time working with Hurst and they make the process run smooth. Highly recommend!
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Marcus Mears profile picture
Marcus Mears
June 28, 2025
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Bill, Meagan, and Terri are true professionals! Our initial loan process went as smooth as one could expect, and then we ran into an issue when our existing home had not sold. Bill and crew gave us a solution and helped relieve us of our worries and stress! They are a great asset to Hurst Lending, and deserve many kudos! I’d recommend them to anyone needing a loan! Thanks to you all.
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Kristi Mears profile picture
Kristi Mears
June 28, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Bill and Meagan made our loan process easy and stress free. They both stayed in constant contact with us, keeping us informed, and making sure our loan process went smoothly. Thanks to Bill and Meagan for taking great care of us!
Posted on Google Google
Mark Singleton profile picture
Mark Singleton
June 26, 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used Hurst Lending several times over the last few years for refinances, new homes and rental homes. Each time, Scott, Jennifer and team have done an outstanding job. Most recently, we bought a new home and it could not have been an easier process. At the closing, even our closer commented that our financing fees were very low compared to other ones she sees. We will continue to use them in the future.
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*Ribbon Home is owned and operated by Hurst Lending. These verified Google reviews reflect real customer experiences across Hurst Lending’s mortgage and alternative financing programs, including the solutions now offered through Ribbon Home.

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Flexible Solutions. Trusted Expertise.

Backed by Established Lending Experience

Ribbon combines innovative financing solutions with the experience and lending expertise of Hurst Lending. Together, we help homebuyers and homeowners navigate property moves and financial situations that may not fit traditional mortgage guidelines.

Our solutions are built for real-world needs, from buying before selling and making cash-backed offers to bridge financing and accessing home equity.

FAQ – Specialty Home Loans with Ribbon

Ribbon Home is an alternative home finance lender owned and operated by Hurst Lending. We provide flexible financing solutions that help homebuyers and homeowners overcome situations where traditional mortgage options may not be the right fit.

Traditional mortgage lenders primarily offer conventional home loans. Ribbon specialises in alternative home financing, including Buy Before You Sell, Bridge Loans, Cash Offer Loans and home equity solutions, helping buyers move forward when timing or circumstances require more flexibility.

Yes. With Ribbon’s Buy Before You Sell, Cash Offer Loan® and Just Missed Bridge Loan®, you purchase and own your new home from day one. Ribbon provides the financing directly, rather than purchasing the property and renting it back to you.

Ribbon works with homebuyers, homeowners, Realtors, mortgage brokers, and loan officers. Whether you’re buying before selling, competing with cash buyers or exploring home equity options, we’ll help identify the financing solution that best fits your situation.

Ribbon currently offers:

  • Buy Before You Sell
  • Dominate with a Cash Offer Loan®
  • Just Missed Bridge Loan®
  • HELOCs
  • Home Equity Investments
  • Personal Loans


Each solution is designed to address different home financing needs.

Ribbon currently provides financing solutions in 16 states, with additional markets planned as we continue to grow. Visit our Markets page or contact our team to confirm availability where you live.

Many Ribbon solutions are designed to move quickly, helping buyers compete more effectively and reduce delays during the home buying process.

Yes. Ribbon never competes for your commission. Our programs are built to empower agents, not replace them.

Yes. Ribbon partners with loan officers, lenders, and mortgage brokers.  Visit our wholesale mortgage broker page to sign up to offer Ribbon loans to your clients.

Simply choose the financing solution that best matches your situation or contact our team for guidance. We’ll explain your options, determine eligibility and help you move forward with confidence.

Ready to Find the Right Financing Solution?

Whether you’re buying before selling, competing with cash buyers, needing to access your home equity or looking for an alternative to a traditional mortgage, Ribbon is here to help you move forward with confidence.

For Homebuyers

For Mortgage Brokers

For Realtors

*Loan programs are subject to qualification, underwriting approval, and state availability. Our team will help determine which financing solution is right for your situation.