In a competitive housing market, veterans can encounter challenges when it comes to obtaining their dream house with a VA home loan. Navigating the home-buying and VA home loan process is tricky on its own, and coupled with a hot market and hungry buyers, it can feel like an uneven playing field.
For the last decade, real estate agent Robert Martinez of Patti Martinez & Associates has been securing homes for veterans in the Greater Atlanta area. After working as an executive with national accounting and consulting firms, including PricewaterhouseCoopers, Robert retired from the field in the early 2000s and joined his wife Patti in her real estate business. Robert carved a niche for himself as the company grew, helping veterans become homeowners. He’s since teamed up with Veterans United, and working with veterans has become his priority.
As the son of a veteran, Robert has a keen understanding of the life and experiences of the military community. He assesses what prospective home buyers are looking for, listens to what is important to them, and sheds light on the VA loan process and how VA appraisers view it. He’s also highly aware of the challenges veterans face when looking for housing.
In a normal housing market, a VA loan will get passed over in favor of cash or conventional loan. In a hypercompetitive market, it’s even more difficult to win.
That’s where Ribbon comes in. “Ribbon’s Dominate with a Cash offer Loan program levels the playing field,” Martinez continues. “With Ribbon, your offer is considered a cash offer.” That’s a powerful change.
‘Ribbon is a godsend, and I wish I had found it sooner.’
After ten years of working primarily with veterans in the home-buying process, Martinez knows what to expect when it comes to VA appraisals and negotiations.
“Ribbon’s Dominate with a Cash Offer loan takes all of the uncertainty out of the equation. It’s like a godsend.”
A level playing field
As a veteran agent, Martinez knows the Atlanta real estate market and VA home loans on an expert level.
Knowing the game and knowing how to navigate it is a huge advantage, and that’s exactly what Ribbon provides veteran home buyers. Ribbon helps level the playing field.
Veterans entering the current housing market can expect a few things: 1. It may be challenging, and 2. It will work. “It’s an incredible program,” says Martinez. “Ribbon puts buyers in a top category regarding what sellers are looking for. As an example of this, we offered on a townhome that already has 50 offers on it. We put an offer on it with Ribbon, and we came in third out of 50. With a traditional VA loan, we would have been 40th, at best.”
It’s an empowering feeling for Martinez and the veteran buyers he represents when they go into a negotiation. “
Achieving the dream of home ownership
After working for ten years as a veteran agent, Martinez is grateful for the work he’s able to do. Even more impactful are the people he has met along the way. “Meeting people is the best part of what I do. Almost every week, an opportunity to form new friendships is presented.”
His ability to connect with veterans and their families and deliver results has led to referrals and long-term partnerships. Helping veterans achieve the dream of home ownership is an upside to the job he would never have expected when he first dove into real estate years ago. But as Martinez has found, developing friendships and forming lifelong relationships are the greatest perks of what he does.
To learn more about Ribbon’s Dominate with a Cash Offer loan, contact us today.


